IPL 2022 fever is on, and cricket aficionados are all stuck to their TV screens to watch their favourite teams play the game. This year, the Indian Premier League kick-started on March 26, 2022, and will wind up with the finals on May 29, 2022. And to make the matches yet more enjoyable, the Board of Control for Cricket in India (BCCI) has recently joined hands with food tech giant Swiggy. According to the official website of IPL 2022, BCCI announced Swiggy Instamart as their official partner for the 2022 season of IPL.
Speaking about the partnership, Swiggy in an official statement shared that this would help the consumers to sit back and enjoy delicious snacks and beverages, while watching the matches. “IPL is one of the most celebrated sports leagues in the world, and we are excited to partner with the BCCI to offer a wholesome experience to audiences with our large assortment of munchies, beverages and other snackable options through our quick commerce service Instamart”, said Ashish Lingamneni, head of brand at Swiggy. He further added that the brand is looking forward to catering to the “mid match snack cravings” of the consumers.
Brijesh Patel, IPL chairman, said, “Snack, entertainment, and cricket go hand in hand, and I am excited for the value this association will add for both Swiggy Instamart and IPL.”
The news of BCCI’s association with Swiggy surely comes as a great surprise for many. But if you are someone, who like making their own snacks, then here we have another surprise for you. We have curated a list of delicious snacks that you can make at home and enjoy while cheering for your favourite IPL team. Click here for the recipes.